Our story

Life-stage nutrition, made easier.

Optivance is a premium Australian nutrition brand supporting families through every stage of life — from pregnancy and breastfeeding to toddlerhood, family wellness, active lifestyles and healthy ageing.

We combine science-backed nutrition with a warm, human approach. Our all-in-one products are thoughtfully formulated to fit busy, real-life routines — so staying nourished through changing life stages feels simple, not overwhelming.

Optivance

Nutrition for

Every life stage

About Optivance

Optivance is an Australian nutrition brand for the days when good nutrition is harder to keep up with.

Whether you are managing a busy adult routine, training regularly, focused on healthy ageing, supporting an older parent, keeping up with pregnancy nutrition, nourishing yourself while breastfeeding or helping a toddler with a small appetite, Optivance helps make everyday nutrition easier.

Our range includes THE GOOD LIFE NutraSupplement®, a high-protein Formulated Meal Replacement shake for adults, along with nutritional smoothies made for pregnancy, breastfeeding and toddlers.

Each product is thoughtfully formulated to support the needs of a specific life stage, with practical smoothie and shake formats that are easy to prepare and easier to keep up with.

Our Mission

Our mission is to make quality nutrition simpler, more enjoyable and more practical for real daily routines.

Our Science-led products are made around who you are, what stage you are in, and the nutrition support you need to keep going.

Trusted Through Real Life Stages

Our customers choose Optivance because it is easy to use, thoughtfully formulated and made for real life. Their experiences continue to shape our belief that good nutrition should feel clear, practical and easy to keep up with every day.

Support for Life's Changing Needs

Our nutritional smoothies are made for pregnancy, breastfeeding and toddler nutrition, while THE GOOD LIFE NutraSupplement® is our high-protein Formulated Meal Replacement shake for adults.

THE GOOD LIFE NutraSupplement® is designed for busy routines, training lifestyles, healthy ageing and older adults who need a practical option when meals are rushed, missed or less balanced.

For active adults, NutraSupplement® offers a convenient high-protein option when food is not ready after training or during a full day.

For healthy ageing, it helps make protein and key nutrients easier to keep consistent as routines, appetite and nutrition needs change.

For older adults, it provides a simple, easy-to-prepare meal replacement option when cooking, appetite or regular meals become harder to manage.

For pregnancy, our Prenatal Vitamin Shake offers key prenatal nutrients in an easy smoothie format for daily routines.

For breastfeeding, our Breastfeeding Mummy Smoothie is made to support everyday nutrition when meals are rushed and time for yourself is limited.

For toddlers, our Toddler Smoothie provides practical nutrition support for busy family routines and little appetites.

Skip the Hassle, Not the Meal

NutraSupplement® is made to provide broader daily nutrition in a convenient format. It is high in protein, low in sugar and formulated to replace a missed, rushed or less balanced meal as part of a normal diet.

Explore the Range

Find the Optivance product made for your stage.

THE GOOD LIFE NutraSupplement®
A high-protein Formulated Meal Replacement shake for adults, training, healthy ageing and older adults.

Prenatal Vitamin Shake
Nutritional smoothie support for pregnancy, with key prenatal nutrients in an easy daily smoothie.

Breastfeeding Mummy Smoothie
A nourishing smoothie for breastfeeding mums who want simple everyday nutrition support.

Toddler Smoothie
Nutritional smoothie to support toddlers growth and development, made for busy family routines and little appetites.

Australian Owned. Science-Led. Made for Real Life.

Optivance is built around one simple belief: nutrition should be easier to understand, easier to prepare and easier to use every day.

Proudly Australian. Committed to quality. Built for life.

Kristy Petersen
Meet our nutritionist

Kristy Petersen

Nutritionist · Mum of three · Maternal & gut-health specialist

Kristy Petersen is a renowned Australian nutritionist specialising in gut health and children's nutrition — a trusted expert dedicated to the wellbeing of families through optimal everyday dietary practices.

A journey fuelled by passion

Kristy's path into nutrition began with a deep curiosity about how diet shapes overall health — and a particular fascination with the relationship between gut health and wellbeing. That curiosity led her into extensive education and clinical training, where she honed her expertise in gut health and its central role in how the body functions.

Expertise in children's nutrition

Children's nutrition is a cornerstone of Kristy's work. She understands the unique needs of growing children and the long-term impact early dietary habits have on lifelong health. Kristy works tirelessly to help parents provide balanced diets rich in essential nutrients, so every child has what they need to thrive — physically and mentally.

An advocate for maternal nutrition

Kristy's passion extends into maternal nutrition — especially through pregnancy and breastfeeding. She believes ample, well-considered nutrition during these stages sets the foundation for lifelong health for both mother and baby. As a mum of three herself, she understands these needs from lived experience, not just theory.

A holistic, evidence-based approach

Kristy's approach is holistic — she considers how body systems connect, and tailors her advice to the individual. She continually updates her knowledge through research and professional development, so the families she works with always benefit from the latest in nutritional science.

Making a difference

Through her work, Kristy is making a real impact on family health. Her dedication to gut health, children's nutrition and maternal wellbeing is transforming everyday routines and shaping the formulations behind every Optivance product. The message is simple: proper nutrition is the cornerstone of a healthy life.